1/18/2024 0 Comments Schedule idea pins![]() Create responsibly by following community guidelines For example, video pins on the desktop are only available for business accounts and within specific areas. Note potential account and regional limitationsĬertain features may be limited to certain account types and regions. As Pinterest continues to focus on vertical video ads due to high market demand, incorporating this format will ensure your video content captures the users’ attention. Vertical video format is your key to success on Pinterest since 85% of users are accessing the platform on mobile devices. Resolution: Pinterest recommends using 1080×1920 pixel size (9:16 ratio).Video length: 4 seconds – 5 minutes with optimal range between 6-15 seconds.Pinterest recommends using square (1:1) or vertical (2:3 or 9:16) video format. Aspect ratio: Shorter than 1:2, but taller than 1.91:1.Create with video spec requirements in mind Video Pins (reference) (Image Source: Pinterest) Why can’t I post a video on Pinterest?īefore you dive into creating video content for Pinterest, it’s vital to understand the platform’s specific requirements to ensure your video can be shared with the world. This makes Idea Pins an excellent choice for boosting brand awareness and driving conversions. When strategically integrated into advertising campaigns, they give brands a 59% greater likelihood of being etched into the memories of their audience. Idea Pins have another trick up their sleeve - they can be reused as ads. Idea Pins foster higher engagement as users can swipe through multiple pages of content.īut that’s not all. Here, the stage is set for longer and more immersive storytelling, ideal for step-by-step tutorials and behind-the-scenes glimpses. Idea Pins provide greater versatility and creativity. Whether it’s a single video or a sequence of images, these Pins come alive with the autoplay feature, capturing users’ attention as they gracefully browse through their feeds. Video Pins are perfect for showcasing products, brand stories, and quick tutorials. Each format offers distinct advantages and caters to different marketing objectives. On Pinterest, you can present videos organically in two ways: as Video Pins and Idea Pins. ( Image Source) What are video and idea pins on Pinterest? And you know what that means? Your video content could be propelled to the top of the results because of the high user interaction it typically garners. Not to mention, Pinterest’s search engine algorithm is about user engagement. Here’s the juicy part: With the relatively recent introduction of videos, Pinterest still shines as a less crowded space for videos compared to other platforms with 3x more viewability. ![]() They also introduced a watch tab, offering users a TikTok-like video viewing experience, further fueling the discoverability of videos. In a bold move in 2019, Pinterest gave video distribution a 40% boost by revamping its home feed ranking model. Videos have high visibility on Pinterest’s home feed. ![]() In the fourth quarter of 2020, Pinterest witnessed a staggering 100% year-over-year increase in video views. The rising popularity of videos on Pinterest can be attributed to the eye-catching autoplay effect that makes users pause in their tracks. Why add videos to Pinterest? Videos have a scroll-stopping power that drives conversion. Our expert tips are here to guide you every step of the way with bonus pointers to unleash the video’s full power in your Pinterest marketing strategy. Our in-depth tutorial will help you tap into this powerful feature by learning how to upload videos seamlessly and address the expected hurdles. This article will demystify the process and make video posting on Pinterest a breeze. ![]() Unsure how to share videos on Pinterest? You could be missing out on the immense potential to engage your audience on a platform that now records over 1 billion video views daily.
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